The Prologue

Every day I read and write something.

Create something.

Some days it flows. Some days it sucks.

Yet, like my training, I don’t know what else to do...and I’m ok with that.

I pack my bag and I show up.

But, WHY did I create Deconstruct Nutrition?

I’d love to tell you that it was for my wife.

For the look of judgment I gave her when she ate an avocado at a picnic table when we were 22.

For the time I pinched her tricep and told her maybe she should try CrossFit.

For her staying with me when I thought I knew it all again and again.

I’d love to tell you it’s for my daughter and the way she looks up at me and how I have to, need to, make her proud.

Those whys certainly keep me writing when all I wanted to do is stop, but I write and publish this content because deep down I want to be better. I want to do better, and I don’t want to be a liar.

I can’t be a liar.

This site isn’t necessarily about answers.

It’s about telling ourselves better stories.

More complete, but forever unfinished stories.

It’s about calling ourselves on our own bullshit even when it’s the last thing we want to do.

The Simple Side of Simple and The Algorithm have left us with perpetual food fear, and a never-ending parade of nutrition-religions, constantly at war with each other.

On the Simple Side of Complexity, all we want…is for the noise to stop.

It won’t, but amid the ceaseless cacophony at least we will be able to ask ourselves, what is the independent effect size of this intervention?

In who?

And at what cost?

Just asking these questions can lead us to more malleable and personalized decisions.

These questions can help us connect with others around nuance, and they can lead us away from Emotional Reasoning, Dichotomous Thinking, and Catastrophizing (covered HERE).

Thank you for joining me on this journey of relentlessly asking those questions.

I am sure the next decades will chisel away at the untruths embedded in this writing, and I look forward to the opportunity to be potentially less and less wrong.
Thank you and Be Well,

Ben